I don’t know about you, but I’m constantly searching for advice. From industry leaders online to friends and family in person, I’m always on the constant lookout for sound, results-driven advice – especially when it comes to public relations and becoming an entrepreneur.
If you’ve been reading my blog (and if you haven’t, you so should!), you’ll know that I talked with entrepreneur Carrie Kholi of The Ardor Brand, a full-service boutique PR & marketing firm located in Philadelphia. Carrie, better known as Kholi, isn’t just your average PR professional/entrepreneur. She has a bubbly personality that will give any coffee lover/ morning person a run for her money – with industry experience to boot! I asked Kholi to share her insider advice on PR and business and here’s what she had to say:
Talk about your profession – what qualities you need to be successful, what to expect, what you wish someone would have told you in the beginning
Kholi: What you need: Motivation. Respect; for yourself first, then others. An open heart. Thick Skin. You need these things because, no matter whether you’re good at what you do or not, nothing is easy. You will have to motivate yourself every day. You will have to sometimes do it twice a day.
What to expect: You can expect to hear the word “No.” You can expect for people not to understand your vision. But you can also expect amazing joy when your work does pay off. When clients look at you as though you’ve given them hope, that’s a real thing. When you make an invaluable connection … not for yourself, but for someone else, that’s a real thing. Those, sometimes, are the only motivations.
What I wish someone would have told me: TRUST YOURSELF. There will be those that seem smarter, seem less shy, seem like they’ve got it all together, seem like they know more than you- this is false. You know yourself better than anyone else. Listen to that nagging voice, that feeling of anxiety, that headache or queasiness. They are annoying, but they will guide you. Also, listen to the heart flutters, the feelings of joy, feel the constant smiling … the things that make you do that … pursue them relentlessly.
I love that her advice is so personal. Anyone can search the web to find information on the technical side of PR and starting your own business, but Kholi shares the stuff most people in suits don’t or won’t.
Wanna know more about Kholi? Of course you do! Read Part 1 or stay tuned for part 3 of my interview with her. But for now….
Shameless plug section!
Carrie Kholi, author and chief editor of kholioli.com, is a full-time writer, entrepreneur, English graduate student, and EQUALLY full-time beauty enthusiast. Having worked to develop several start-up companies and non-profits, Kholi most recently developed The Ardor Brand, a boutique PR and social media development company for beauty brands such as fashion lines, spas, personal trainers and estheticians.
Currently, Kholi is putting all her energy into Lucky Magazine’s lucky lifestyle contributor contest. Here what she had to say:
Kholi: I’m SUPER EXCITED ABOUT IT (clearly from the caps)! I spotted the ad for it in the magazine about a month ago. I ripped it out. I posted it on my wall! I want to be Lucky’s next Lifestyle contributor like I want like … like I need to breathe to have it. It’s basically 5 rounds that last from now until November, 2011. We have to write according to the rules of each challenge, but they’re looking for personal spins that will be just right for the magazine. If I win, I get $10,000.00 and a chance to work with Brett, the head editor … and honestly … it would be checking off one of my dreams from my to-do list.
The title of my first submission is “We are What We Wear: Say It and Mean It!“ It’s about personal style. We had to discuss a terrifying style moment, stylish, peers, and style tips for the workplace. I hope the ladies reading are loving it and learning from it! I’d love for EVERYONE to sign in and vote for me!
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